Flavors Hook Kids Campaign
California’s new advertising campaign, “Flavors Hook Kids,” tackles the problem of youth becoming hooked on nicotine. Parents and concerned adults are warned about the increasing availability of tobacco products with enticing flavors, and new e-cigarette devices called “pod mods.” The devices are disguised to look like flash drives and other objects making them easy to conceal at home or school.
Flavors Hook Kids Campaign Website
California Youth Tobacco Use Data Charts and Graphs (PDF)
New Campaign Targets Tobacco Industry's Deceptive Marketing to Youth
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