CalFresh Healthy Living Program
California Department of Public Health's (CDPHs) CalFresh Healthy Living program is part of an ongoing effort to improve the health of families and communities in California, especially those that are at greater risk of obesity, high blood pressure, and type 2 diabetes. CalFresh Healthy Living implements integrated programs and activities including creating social marketing campaigns to influence healthy behavior and community-level changes. CalFresh Healthy Living campaigns feature real Californians, not professional actors from across the state who despite the stresses of everyday life have committed to make small healthy changes. Our current Healthy Victories campaign celebrates small changes that lead to big victories in overall health.
Media and Communications Plan
This Media and Communications Plan (MCP) is intended to focus on Federal Fiscal Year (FFY) 2019 and 2020 as it is important to understand the objectives for future years. The vision for the CalFresh Healthy Living Program is to shift from a social marketing effort designed to build awareness of positive health behaviors to a comprehensive, integrated behavior change movement that initiates action among specific target populations, community stakeholders, LIAs, and SIAs.
Media and Communications Plan (PDF)
For more information on the CalFresh Healthy Living program, please
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