El COVID / The Rona Communications
Have you seen our recent
statewide media campaign? It features āEl COVIDā and āThe Ronaā and uses edgy,
dark humor to grab the attention of Gen Z and Millennial Latinx Californians and African
Americans, two groups disproportionately impacted by COVID-19. The campaign
launched on TV, radio, social media and digital platforms. It focuses on areas
with higher COVID-19 cases including Southern California, the Central Valley,
the Sacramento Valley, the San Joaquin Valley, the Central Coast, and the Bay
Area.
YouTube Media
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Instagram Images
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The Rona
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El COVID
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