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office of communications

El COVID / The Rona Communications

Have you seen our recent statewide media campaign? It features ā€œEl COVIDā€ and ā€œThe Ronaā€ and uses edgy, dark humor to grab the attention of Gen Z and Millennial Latinx Californians and African Americans, two groups disproportionately impacted by COVID-19. The campaign launched on TV, radio, social media and digital platforms. It focuses on areas with higher COVID-19 cases including Southern California, the Central Valley, the Sacramento Valley, the San Joaquin Valley, the Central Coast, and the Bay Area. 

YouTube Media

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El-COVID-The-Rona-YouTubeThumbnail

Instagram Images

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The Rona

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​YourHandsLookClean​CoolerByShoreAndMorgue_instagram
​WhatsUpDyingToMeetYou
​LetsHookupWeekendBringCrew_instagram
​SoYouThinkYoureInvincible
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El COVID

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OlaDeCalor_ElCovid_Instagram
​SiSalenAcomer_ElCovid_Instagram
​ElQueSe_ElCovid_Instagram
​HolaSoy_ElCovid_Instagram
​SoloSeViv_ElCovid_Instagram
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