El COVID / The Rona Communications
Have you seen our recent
statewide media campaign? It features “El COVID” and “The Rona” and uses edgy,
dark humor to grab the attention of Gen Z and Millennial Latinx Californians and African
Americans, two groups disproportionately impacted by COVID-19. The campaign
launched on TV, radio, social media and digital platforms. It focuses on areas
with higher COVID-19 cases including Southern California, the Central Valley,
the Sacramento Valley, the San Joaquin Valley, the Central Coast, and the Bay
Share the ads easily from our YouTube page.
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