office of communications

El COVID / The Rona Communications

Have you seen our recent statewide media campaign? It features “El COVID” and “The Rona” and uses edgy, dark humor to grab the attention of Gen Z and Millennial Latinx Californians and African Americans, two groups disproportionately impacted by COVID-19. The campaign launched on TV, radio, social media and digital platforms. It focuses on areas with higher COVID-19 cases including Southern California, the Central Valley, the Sacramento Valley, the San Joaquin Valley, the Central Coast, and the Bay Area.