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OFFICE OF communications

Mothers Campaign

The "Mothers" campaign features real California moms urging people to stay home. The campaign has an equity focus as Californians from ethnic and racial minorities are at increased risk of getting sick and dying from COVID-19 because of social inequities. Please share this information with your community.

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Social Media Evergreen Campaign

Family Time

Woman in facemask with handwritten message: family time can wait.

Post Copy:  For the first time ever, Mom doesn't want family time. COVID-19 has killed over 30,000 Californians. #LoveMeansStayingAway #StaySafeStayAway

woman in facemask with handwritten message: Neustras reuniones pueden esparar.

Post Copy: Por primera vez, Mamá no quiere reunirse en familia. El COVID-19 ha matado a más de 30,000 californianos. #MantenteAlejado

Family Dinner

Moms_Dinner_Eng

Post Copy:  Your mom can send you her recipie for dinner, don't visit her. COVID-19 has killed over 30,000 Californians. #LoveMeansStayingAway #StaySafeStayAway

Woman in facemask with handwritten message: Estar separados nos mantiene juntos.

Post Copy: Cocinar con Mamá este domingo puede esperar. El COVID-19 ha matado a más de 30,000 californianos. #MantenteAlejado

Social Media Messaging

Use this copy in conjunction with the below social media images.

Social Media Messaging (PDF)

Social Media Images

To use these images, click on each one to enlarge the image, then right click and "save as."

Square

woman in mask iwith handwritten message:
Woman wearing mask with handwritten message

Landscape

Woman wearing mask with
woman holding mask with handwritten message,
Woman wearing mask with handwritten message
woman holding mask with handwritten message:
Woman holding mask with hand written message
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