The "Mothers" campaign features real California moms urging people to stay home. The campaign has an equity focus as Californians from ethnic and racial minorities are at increased risk of getting sick and dying from COVID-19 because of social inequities. Please share this information with your community.
Social Media Evergreen Campaign
Post Copy: For the first time ever, Mom doesn't want family time. COVID-19 has killed over 30,000 Californians. #LoveMeansStayingAway #StaySafeStayAway
Post Copy: Por primera vez, Mamá no quiere reunirse en familia. El COVID-19 ha matado a más de 30,000 californianos. #MantenteAlejado
Post Copy: Your mom can send you her recipie for dinner, don't visit her. COVID-19 has killed over 30,000 Californians. #LoveMeansStayingAway #StaySafeStayAway
Post Copy: Cocinar con Mamá este
domingo puede esperar. El COVID-19 ha matado a más de 30,000 californianos. #MantenteAlejado
Social Media Messaging
Use this copy in conjunction with the below social media images.
Social Media Messaging (PDF)
Social Media Images
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