× The federal government has shut down due to the failures of the President and Congress to continue government funding. Millions of Californians receiving benefits from state programs may be impacted. For now, California’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) will continue to provide services and enroll eligible families as long as funding is available. No new federal funding to California WIC will be provided until the President and Congress take action. Families should continue to use their WIC benefits and attend their WIC appointments. This information is subject to change, so please monitor the California WIC website for updates.

Please be wary of potential highly partisan political messaging while visiting federal government websites for information related to the federal government shutdown.

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nutrition education and obesity prevention branch (NEOPB)

Advertising

Two females in the produce section of the grocery store

The Advertising section is responsible for all aspects and stages of creative development and evaluation for television, radio, print, billboards, bus shelters, digital and mobile advertising; reviewing and providing strategic and creative input regarding advertising and media plans to support funded partner events/activities via technical assistance.


Healthy Victories English TV Commercials


Spanish TV Commercials


Healthy Victories Radio English & Spanish 


For more information, please contact NEOPB_MediaPR@cdph.ca.gov

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