women, infants & children (WIC)

California WIC State Plan

The State Plan is a written agreement between the United States Department of Agriculture and CDPH/WIC Division that assures compliance with federal program requirements. The plan is submitted each year and covers October through September of each year.

Federal Fiscal Year (FFY) 2023
State Plan Goals and Objectives

(October 1, 2022 through September 30, 2023)

Goal I:	Maximize Participation in the WIC Program
Process Objective	By 9/30/2023, evaluate the need and feasibility for statewide WIC media and outreach services.
Outcome Objective	By 9/30/2023, release WIC specific data sharing agreement guidance to WIC local agencies for review.
Process Objective	By 9/30/2023, continue virtual video appointment support beyond the COVID-19 public health emergency with a statewide contracted telehealth platform.

Goal II:	Promote and Support Breastfeeding
Process Objective	By 9/30/2023, provide training and educational resources to new WIC local agencies that are starting a Breastfeeding Peer Counseling program.
Outcome Objective	By 9/30/2023, develop at least two social media toolkits to promote the WIC Breastfeeding Peer Counseling program and the Regional Breastfeeding Liaison program.
Process Objective	By 9/30/2023, identify nutrition education best practices for nutrition education plans. This will include identifying best practices for anticipatory breastfeeding guidance and infant feeding support.

Comments and feedback on the State Plan may be submitted at any time throughout the year and will be considered for the following year's State Plan. Contact the CDPH/WIC Division State Headquarters for additional information or to provide comment in writing:

Email: WIC@cdph.ca.gov

Mail: CDPH WIC Division

3901 Lennane Drive

Sacramento, CA 95834