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Women, Infants & Children (WIC)

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WIC Outreach

Summer 2021 Fruits and Vegetables Benefit Increase Toolkit

In summer 2021, California Women, Infants and Children (WIC) families will receive a temporary increase in their monthly WIC fruits and vegetables benefit to $35. Previously, children ages one to five received $9 per month, and, pregnant, postpartum, and breastfeeding women received $11 per month.

The fruits and vegetables benefit has a significant impact on the dietary quality of WIC families. Eating a diet high in fruits and vegetables reduces the prevalence of chronic disease and strengthens the immune system. This increased benefit will allow families enrolled in the California WIC program to buy and consume more healthy fruits and vegetables.

The fruits and vegetables benefit increase is issued from June 1, 2021 through September 30, 2021. Benefits are good for 30 days from the date they are issued. For example, benefits issued on September 27 can still be used through October 26.

Help get the word out with the communications toolkit promoting the summer $35 fruit and vegetable increase. The toolkit includes an electronic newsletter or "E-Blast" header, email signature, social media posts, Facebook cover, and flyers.

Toolkit Contents:

1.    E-Blast Header 


E-blast header

E-blast header, Spanish

2.    Email Signature


CVB-Email-SignatureEmail signature


 Email signature, Spanish

3.    Social Media

Use the suggested messages with the social media images below.

Social Media Images - English

Social Media Images - Spanish

4.    Facebook Cover


Facebook cover


Facebook cover, Spanish

5. Flyers

CVB-Flyer CVB-Flyer-Sp

Full Sheet: English (PDF) | Spanish (PDF)

CVB-Flyer-ContactInfo CVB-Flyer-ContactInfo-Sp

Full Sheet with Contact Information: English (PDF) Spanish (PDF)

CVB-Flyer-Half CVB-Flyer-Half-Sp

Half Sheet with Contact Information: English (PDF) | Spanish (PDF)

CVB-Flyer-Mobile CVB-Flyer-Mobile-Sp

Mobile-Friendly: English (PDF) | Spanish (PDF)

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