× The federal government has shut down due to the failures of the President and Congress to continue government funding. Millions of Californians receiving benefits from state programs may be impacted. For now, California’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) will continue to provide services and enroll eligible families as long as funding is available. No new federal funding to California WIC will be provided until the President and Congress take action. Families should continue to use their WIC benefits and attend their WIC appointments. This information is subject to change, so please monitor the California WIC website for updates.

Please be wary of potential highly partisan political messaging while visiting federal government websites for information related to the federal government shutdown.

Skip Navigation LinksMediaCampaignInformation

Top Menu
Left Menu

California Tobacco control branch

Media Campaign Information​

“California's tobacco control media campaign, financed by a dedicated tobacco tax, was the first to feature aggressive ads that revealed the deceptive practices of the tobacco industry. This campaign was associated with between 33,000 and 173,000 smokers quitting within its first year.”

Ibrahim and Glantz, Tobacco Control Journal, BMJ, Feb. 2006

 

The California Tobacco Control Program’s media campaign is a key component in the longest running anti-tobacco program in the nation. Launched in 1990, the bold media campaign was the first of its kind; reaching California’s diverse populations with paid advertisements in six languages—Spanish, English, Cantonese, Mandarin, Vietnamese and Korean. It continues to create thought-provoking and award-winning ads, recently launching an aggressive advertising campaign to counter e-cigarettes.

Utilizing advertising and communications expertise, the media campaign informs the public about the dangers associated with tobacco products, including e-cigarettes; alerts people about the harm of secondhand and thirdhand smoke; exposes the tobacco industry’s deceptive marketing tactics; raises awareness of how tobacco impacts the environment; and helps Californians to quit using tobacco. TV, radio, digital, outdoor, and social media are utilized where possible to reach target groups. To see the media campaign’s latest ads, visit UNDO.com or visit our UNDO YouTube channel.

 
UNDO.com
UNDO.com features engaging information in English and Spanish, to educate Californians on tobacco issues. Visitors can explore a range of topics, such as the progress underway in California to reduce tobacco use, the toxic chemicals found in e-cigarettes, the latest tactics used by tobacco companies to hook young people, and more
 
UNDO Facebook Page
Like the UNDO Facebook page to join the conversation and learn how to protect Californians against the unhealthy impacts of tobacco.
 
UNDO YouTube
Our YouTube channel hosts the California Tobacco Control Program’s award-winning TV ads and videos in English, Spanish, Chinese, Korean and Vietnamese.
 
StillBlowingSmoke.org
StillBlowingSmoke.org in English and Spanish is dedicated to educating the public about the dangers of e-cigarettes and vaping.
 
 

Unsolicited Materials Policy

The California Tobacco Control Program’s media campaign does not accept unsolicited creative concepts or materials for TV, radio, print or digital advertisements from the public. The California Tobacco Control Program contracts with an advertising agency to develop  advertising and website features, and cannot consider unsolicited creative ideas or materials. This is due to possible litigation over copyright infringement and other unauthorized or uncompensated use of creative products.


Page Last Updated :