“California's tobacco control media campaign, financed by a dedicated 
tobacco tax, was the first to feature aggressive ads that revealed the deceptive 
practices of the tobacco industry. This campaign was associated with between 
33,000 and 173,000 smokers quitting within its first year.” 
Ibrahim and Glantz, Tobacco Control 
Journal, BMJ, Feb. 2006
 
| | The California Tobacco Control Program’s media campaign is a key component in 
the longest running anti-tobacco program in the nation. Launched in 1990, the 
bold media campaign was the first of its kind; reaching California’s diverse 
populations with paid advertisements in six languages—Spanish, English, 
Cantonese, Mandarin, Vietnamese and Korean. It continues to create 
thought-provoking and award-winning ads, recently launching an aggressive 
advertising campaign to counter e-cigarettes. 
 Utilizing advertising and 
communications expertise, the media campaign informs the public about the 
dangers associated with tobacco products, including e-cigarettes; alerts people 
about the harm of secondhand and thirdhand smoke; exposes the tobacco industry’s 
deceptive marketing tactics; raises awareness of how tobacco impacts the 
environment; and helps Californians to quit using tobacco. TV, radio, digital, 
outdoor, and social media are utilized where possible to reach target groups. To 
see the media campaign’s latest ads, visit UNDO.com or visit 
our UNDO YouTube channel.
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| | | UNDO.com
UNDO.com features engaging information in 
English and Spanish, to educate Californians on tobacco issues. Visitors can 
explore a range of topics, such as the progress underway in California to reduce 
tobacco use, the toxic chemicals found in e-cigarettes, the latest tactics used 
by tobacco companies to hook young people, and more   UNDO 
Facebook PageLike the UNDO Facebook page to join the 
conversation and learn how to protect Californians against the unhealthy impacts 
of tobacco.   UNDO 
YouTube 
Our YouTube channel hosts the California Tobacco Control 
Program’s award-winning TV ads and videos in English, Spanish, Chinese, Korean 
and Vietnamese.   StillBlowingSmoke.org
StillBlowingSmoke.org in English and Spanish is dedicated 
to educating the public about the dangers of e-cigarettes and 
vaping.     | 
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Unsolicited Materials 
Policy
The California Tobacco Control Program’s media campaign does 
not accept unsolicited creative concepts or materials for TV, radio, print or 
digital advertisements from the public. The California Tobacco Control Program 
contracts with an advertising agency to develop  advertising and website 
features, and cannot consider unsolicited creative ideas or materials. This is 
due to possible litigation over copyright infringement and other unauthorized or 
uncompensated use of creative products.