“California's tobacco control media campaign, financed by a dedicated
tobacco tax, was the first to feature aggressive ads that revealed the deceptive
practices of the tobacco industry. This campaign was associated with between
33,000 and 173,000 smokers quitting within its first year.”
Ibrahim and Glantz, Tobacco Control
Journal, BMJ, Feb. 2006
The California Tobacco Control Program’s media campaign is a key component in
the longest running anti-tobacco program in the nation. Launched in 1990, the
bold media campaign was the first of its kind; reaching California’s diverse
populations with paid advertisements in six languages—Spanish, English,
Cantonese, Mandarin, Vietnamese and Korean. It continues to create
thought-provoking and award-winning ads, recently launching an aggressive
advertising campaign to counter e-cigarettes.
Utilizing advertising and
communications expertise, the media campaign informs the public about the
dangers associated with tobacco products, including e-cigarettes; alerts people
about the harm of secondhand and thirdhand smoke; exposes the tobacco industry’s
deceptive marketing tactics; raises awareness of how tobacco impacts the
environment; and helps Californians to quit using tobacco. TV, radio, digital,
outdoor, and social media are utilized where possible to reach target groups. To
see the media campaign’s latest ads, visit TobaccoFreeCA.com or visit
our TFCA YouTube channel. |
|
TobaccoFreeCA.com
TobaccoFreeCA.com features engaging information in
English and Spanish, to educate Californians on tobacco issues. Visitors can
explore a range of topics, such as the progress underway in California to reduce
tobacco use, the toxic chemicals found in e-cigarettes, the latest tactics used
by tobacco companies to hook young people, and more TobaccoFreeCA
Facebook PageLike the TobaccoFreeCA Facebook page to join the
conversation and learn how to protect Californians against the unhealthy impacts
of tobacco. TobaccoFreeCA
YouTube
Our YouTube channel hosts the California Tobacco Control
Program’s award-winning TV ads and videos in English, Spanish, Chinese, Korean
and Vietnamese. StillBlowingSmoke.org
StillBlowingSmoke.org in English and Spanish is dedicated
to educating the public about the dangers of e-cigarettes and
vaping. |
|
|
Unsolicited Materials
Policy
The California Tobacco Control Program’s media campaign does
not accept unsolicited creative concepts or materials for TV, radio, print or
digital advertisements from the public. The California Tobacco Control Program
contracts with an advertising agency to develop advertising and website
features, and cannot consider unsolicited creative ideas or materials. This is
due to possible litigation over copyright infringement and other unauthorized or
uncompensated use of creative products.