× The federal government has shut down due to the failures of the President and Congress to continue government funding. Millions of Californians receiving benefits from state programs may be impacted. For now, California’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) will continue to provide services and enroll eligible families as long as funding is available. No new federal funding to California WIC will be provided until the President and Congress take action. Families should continue to use their WIC benefits and attend their WIC appointments. This information is subject to change, so please monitor the California WIC website for updates.

Please be wary of potential highly partisan political messaging while visiting federal government websites for information related to the federal government shutdown.

Skip Navigation LinksFlavorsHookKidsCampaign

Top Menu
Left Menu

California Tobacco Control Branch

Flavors Hook Kids Campaign

California’s new advertising campaign, “Flavors Hook Kids,” tackles the problem of youth becoming hooked on nicotine. Parents and concerned adults are warned about the increasing availability of tobacco products with enticing flavors, and new e-cigarette devices called “pod mods.” The devices are disguised to look like flash drives and other objects making them easy to conceal at home or school.


Campaign Resources

Flavors Hook Kids Campaign Website

California Youth Tobacco Use Data Charts and Graphs (PDF)

Press Release: New Campaign Targets Tobacco Industry's Deceptive Marketing to Youth


Campaign Materials

To download an image, right click on the thumbnails below and select "save as."​

Flavors Hook Kids Bubble Gum Flavors Hook Kids Cotton Candy Flavors Hook Kids Ice Cream

JUUL and Pods JUUL Pods ​
​​
Page Last Updated :